Quick. What was your initial response? Something like this...
"Well, what do you mean by "working" exactly?"
"I think so."
"I really don't know."
If you had thoughts anywhere near to these, consider the following questions to go a little deeper into this question:
- Does your site reach your audience where they are? (Does it address their problems right away?)
- Does your site lead visitors to a specific action step? (Request info, sign up for a newsletter, etc.)
- Is your web site updated on a regular basis? (Daily, weekly, monthly, quarterly, annually?)
- Are you tracking the habits of your site's visitors? (And are you doing anything with the results?)
- Can you measure specific ROI related to the investment into your web site?
If you answered "No" to any of these questions, contact us today for a FREE assessment of your current site.
