Development of a marketing-based web site requires much more than deciding what the navigation links will be and then designing a cool-looking web site. Walking Stick implements a comprehensive evaluation and implementation plan that takes into account a number of marketing variables and ensures measureable results, and ultimately the success of your web site development.

For the most effective web site development, we walk with you through a detailed process.
 

1. Understanding – Through a detailed system we call the Focus Process, we will work with you to understand the marketing goals and objectives for your web site, as well as your company. We will identify any differentiating points, unique challenges or other areas that might affect the utility of your web site.
2. Search Engine Optimization – Before we even think about the design of your web site, we will work with you to develop a targeted list of keywords that are relevant to your site and your business. We will recommend which keywords and phrases best match up with your objectives for the web site to achieve search engine optimization.
3. Content Development – As content is the most relevant and important component of your web site, both for marketing and search engine optimization, we dedicate a good deal of time with you to create content that addresses your customers’ needs and includes your keywords and key phrases.
4. Application Development – In understanding the needs of your site, (if needed) we will work to develop web-based applications which will establish your site as an integral tool to increasing your productivity, as well as fullfilling the needs of your customers.
5. Optimized Site Design – Once the content and navigation map are established, we design a web site that is on track with your overall objectives. As the site is designed, we pay close attention to the text and HTML tags that are relevant to search engine optimization.
6. Training (if back-end applications are used) – Once the design is complete, we will work with your staff to teach them how to administer the site with the applications developed, including the siteMpower toolset. We will also create a document that outlines things to keep in mind when making changes to the content on your web site so that the Search Engine Optimization strategies developed in step 4 remain intact on your site.
7. Search Engine Submission – Upon completion of the web site development, we will submit your site to the major engines and directories to ensure visibility by these entities. We will make recommendations as to the extent of your submissions, including paid submissions and “pay-per-click” options.
8. Detailed Tracking – The benefit of effective search engine optimization is the ability to examine results with detailed tracking. We will provide tracking information that offers details as to which engines and which keywords/phrases are performing best. And, we will make recommendations and implement marketing solutions to keep your site at the top of the list.

To receive a free project quote for
web site development services, click here.