Web Tool Helps Transform College Site - siteMpower Empowers Ohio Valley College

A little under a year ago, Ohio Valley College was looking to improve their web site (www.ovc.edu), but the Vienna, West Virginia-based Christian college wanted to go beyond the typical static web site. OVC was searching for a web-based solution that would allow its internal staff of non-web programmers to have the ability to maintain and modify the content of its site.

The challenge OVC presented was the perfect fit for a new product developed by Walking Stick Communications of Cuyahoga Falls, Ohio, called siteMpower. siteMpower is a Content Management System (CMS) that empowers a company and its employees to manage its web site content with simple edit functions within the site and requires absolutely no knowledge of HTML or other web programming software. By allowing multiple users to administer different areas within a site, siteMpower helps create a web site that is more relevant, more up to date and easier to manage.

Walking Stick worked with OVC to develop a customized site design and navigational structure that would most effectively serve the school’s needs and desires for its web site. OVC was looking for a site that presented the school as an educational institution that offers an outstanding education and encourages the development of self-confidence, a positive self-image, and spiritual awareness. The result is a fun, visually inviting site, that portrays the image OVC was striving to achieve.

With the powerful functionality of siteMpower, the team at OVC was able to quickly learn how to add content, upload photos, add pages, and utilize a variety of other edit functions within the site. Walking Stick provided OVC with approximately 15 “shells” or customized page design templates, each representing a different area within the site (i.e. About OVC, Student Life, Athletics, etc.). The administration team at the college then took over to begin populating the site with text, photos, file attachments, relevant links, and much more.

“Our web team has been amazed at how easy the siteMpower system is to manage the content on our site,” said Marty Davis, Director of College Relations. “As a college, we have to manage literally hundreds of pages. The interface is easy to navigate and very intuitive.”

After working with siteMpower for only five months, the staff at OVC has created a robust web site with over 400 pages. A team of five to ten people now has access to administer the site, and the site is constantly being modified and updated as necessary.

Walking Stick Communications is a full service advertising, design and marketing firm based in Cuyahoga Falls, Ohio. Established in 1997, Walking Stick has developed online and off-line solutions for such clients as Diebold, Tribute Software, Applied Industrial Technologies, Tri-Source Title Agency, MEDGroup, and Hinkley Lighting. Walking Stick is located at 414 Portage Trail, Cuyahoga Falls, Ohio 44221. For more information, visit www.walking-stick.com, www.siteMpower.com, or call 330.923.7708 or 866.340.8179.

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